Wk 1, mgt 526: apply: selecting a company

Assignment Content

APA format

Greater than 500 words

Please use page # in the in-text citation, especially for AirAsia Group Berhad SWOT Analysis reference (PDF attached)

Create a outline that conveys the following information:

1. Name of company: AirAsia Group BerhaD

2. Industry

3. Brief history of company

4. At least 3 milestones from the company’s history

5. 3 resources (in addition to AirAsia Group Berhad SWOT Analysis reference) where you can locate company information in future weeks. This may include company websites, current employees, journals, etc.

6. Define 1 new unique business opportunity the company can do to increase their competitive advantage.

7. Identify a function of management that is needed for this opportunity.


AirAsia Group Berhad SWOT Analysis. (2021). AirAsia Group Berhad SWOT Analysis, 1–7. https://web.a.ebscohost.com/bsi/pdfviewer/pdfviewer?vid=4&sid=068a33ae-5d15-4862-a16d-fbca6da966dc%40sdc-v-sessmgr03