Week 5 case analysis (mkt6250 marketing management)


Week 5 Case Analysis (MKT6250 Healthcare Marketing)

9781284200171_CASE_Dancing in the Operating Room.pdf 

Read the attached case, the textbook chapters, and watch the videos to be able to analyze the case.

  1. What      parts of Rollins approach to developing this campaign could have been      improved?
  2. Was      this an appropriate emotion to use?
  3. Who is      his target market?
  4. If      this was the first television advertising campaign for the hospital would      you begin with the message?


The Case Analysis must follow the following guidelines:

  1. You      must give a quality analysis of the case based on the key terms showing      mastery, using clear logic, and supporting facts. Also, the analysis must      directly address the case using chapter readings and research.
  2. Case      Analyses test the understanding of key elements of Healthcare Marketing,      therefore, they must be thoroughly addressed.
  3. You      must use citations with references to document information obtained from      sources. The key elements and concepts of Healthcare Marketing are found      in the sources listed in the syllabus (it is your duty to search for them,      read, analyze, evaluate, summarize, paraphrase in your answers, and cite      the authors who wrote the articles, books, term papers, memoirs, studies,      etc. What it means is that you will have not less than 5 references      from the listed sources.
  4. Grammatically      correct paper, no typos, and must have obviously been proofread for logic.
  5. Avoid      direct quotes, you must paraphrase and cite. If you direct quote (two      words or three words, mission statements, phrases, etc.) you must include      in your citation parenthesis page number or paragraph number. When you      direct quote Brand taglines, you must include the Brand name in the      citation parenthesis.
  6. Key      terms or Questions must be typed out as headings, with follow-up analysis      or answers in paragraph format, and a summary or conclusion at the end of      the paper.

The Case Analysis must be in APA format