Go to the internet and research Adidas Brand in-depth. Identify their value proposition and strategies for
optimizing,communicating,and delivering customer value. Determine their status on customer service,
marketing,and organizational responsiveness and how they create/deliver superior customer value.
Apply the Customer Value Funnel (CVF) approach in your analysis. Provide a customer value based
analysis of the organization and offer a set of strategic recommendations for management to improve
Criteria: 1) quality of your environmental analysis, 2) quality of your strategic analysis, 3) use of value
proposition/customer value insights (e.g.,application of CVF), 4) use of research and support materials, 5)
organization/writing style,and 6) presentation style and substance.