The curly fry conundrum: why social media “likes” say more than you

Stop the video at 4:27 and try to come up with the answer Dr. Golbeck is asking:

“How come liking a picture of curly fries could be indicative of how smart you are?”

First, try to come up with your own predictions and post them here. Also, add overall your reflection on what you learned about Social Media Analytics after watching this video.