tell us about your company or product, Discussion Question, marketing homework help

Develop a brief IMC for the company or product you are working on in your assignments.

• First, tell us about your company or product. What is your unique selling proposition? How do you distinguish your product or company from your competitors?
• Now, think about how to communicate this information using the AIDA principle. Describe your ad and promotion.
• How would you vary your ad for different media platforms? How would you vary the schedule to air it for maximum coverage with minimal expense?

marketing_plan_a.doc

market_plan_b_bed_and_breakfast_.doc

market_plan_c.doc