An important decision for a business going global is which foreign market to enter. Write a report recommending a most suitable foreign market for a product or service.
- Select and describe a product or service and its domestic market.
- Select one potential foreign market for the selected product or service.
- Justify your selection of the foreign market in terms of economic and foreign trade history and the geographic location of the host country.
Visit the University online library and locate a peer-reviewed journal article on selecting a foreign market. Include a brief summary of this article in your report.
Cite all sources of information you use. Present your findings as a three-page report in a Word document formatted in APA style. All written assignments and responses should follow APA rules for attributing sources.
- From the textbook, International marketing,
International Marketing Author: Cateora, Philip R. Edition / Copyright: 14TH 09 Publisher: Richard D. Irwin, Inc. (McGraw-Hill) ISBN: 0-07-338098-9
- From the Internet, read: