Go to the Strategy Club website and review the “Sample Strategic Plan for Colgate-Palmolive” (2019) under the student resources section. This sample strategic plan is an example of what your completed strategic case analysis should look like at the end of the course.
Construct a strategic position and action evaluation (SPACE) matrix by doing the following.
- Step 1: Review your company’s business (Chick-Fil-A), its most recent Form 10K and quarterly report, and review industry and competitive information pertaining to your company to assist you.
- Step 2: Follow guidelines provided in Chapter 6 of Strategic Management: A Competitive Advantage Approach, Concepts, and Cases to learn how to create a SPACE matrix.
- Step 3: Use your Strategic-Planning Template to develop a SPACE matrix for your company.
- Step 4: In 150 words, explain what strategies you recommend, given your SPACE analysis. Avoid generic, vague terms such as market development.