Promotional ad assignment | Marketing homework help

 

NBC Today (May 2020) Drive-In Theaters Are Making A Comeback During The Coronavirus Pandemic

https://www.youtube.com/watch?v=M9lbZZluJ7E

Image you are employed with a drive through movie theater chain.   You are part of the marketing team tasked to write a creative description for a new marketing ad.  Think of what is needed for this old but new business to be successful.    

Provide an overview of the following:

1) Project background

2) Campaign objective

3) Target audience

4) Competition

5) Big idea