Persuasive | Sociology homework help


Persuasive Messages

View the SPCA commercial

: Use Chapter 7 from the Feenstra (2013) text , along with the article by Petty et al. (1997), to critically analyze the advertisement using social psychological concepts and theories. In your analysis, include the following information about the selected ad:

· a description of the product and the ad (include a link to the ad if possible)

· the “source” of the communication

· the “nature” of the communication

· the intended audience for the appeal

· the persuasion techniques used in the ad, and how effective the techniques seem to be

· a discussion of how the ad makes use of the central and peripheral routes to persuasion

· which aspects of the advertisement you think are the most persuasive and why you think so

750 word discussion