Unit III Web Assignment
For this assignment, read “The Purina Story” on pages 136-137 of the textbook. Once you have read and reviewed the story, respond to the following questions, with thorough explanations and well-supported rationale.
- Review Exhibits 6.2 (page 139) and 6.14 (page 158). What conclusions can you make about Purina’s customers and brand based upon these and the opening story?
- Classify each of the research methods used by Purina using concepts from Chapter 6.
- Visit Purina.com. Do you find any of its services ethically objectionable? Why, or why not?
anything of concern?
Your paper should be a minimum of TWO pages in length, double-spaced.