Module 01 written assignment – purpose of healthcare marketing

Identify a healthcare provider (urgent care facility) that could benefit from a marketing campaign. Provide three reasons for choosing this organization and describe any image or public relation issues. Public-relation issues can include a negative public incident, poor reputation or recent fraud investigation. Finally, explain how a marketing plan can improve the image of the organization.

Submit your completed assignment to the drop box below. Please check the Course Calendar for specific due dates.