Mktg-310 consumer behavior – week 2 case study – parrot heads unite

Case Study

Read the Case Study “Parrot Heads Unite!” on page 519 of your textbook. Then answer the questions at the end of the case. Incorporate at least two outside sources into your answers and properly reference them in text and in a references section at the end of your paper. Use the Case Study Guide in Doc Sharing. The paper must be written in APA format.

Submit your Assignment to the Dropbox located on the silver tab the top of this page. For instructions on how to use the Dropbox, read these step-by-step instructions or watch this Dropbox Tutorial.

See the Syllabus section “Due Dates for Assignments & Exams” for due date information.