Media differentiation presentation | Marketing homework help


Discuss the pros and cons of using the following media in an ad campaign:

  • Print
  • Billboard
  • Radio
  • Television
  • Social Media (Facebook, Twitter, etc.)
  • Digital (Google, websites, etc.)

Include the following information for each medium on the list:

  • When might you use each form of media?
  • What are the pros of each form of media?
  • What are the drawbacks to each type of media?
  • Which audience(s) would be most suitable for each type of media?

Create a 12- to 15-slide Microsoft® PowerPoint® presentation with detailed speaker’s notes (100 words per slide) 

include APA 7 formatted references from at least 2 scholarly/peer reviewed sources

Must also cite any images used