Marketing management case study google self driving cars ( 5 pages)

 

1)  Describe the Google Self-Driving Car brand marketing mix during the last year or two. What marketing “P’s” or “P” does the Google Self-Driving brand focus on?

2)  Where would you place the Google Self-Driving Car brand in the BCG Growth Share Matrix and the Product Life Cycle? Why? 

3)  Using Porter’s Industry Competitive Model, what forces are determining long-term industry attractiveness in the self-driving car marketplace? Discuss in depth.

4)  Using an article to support your problem statement, write a research problem statement and at least two research objectives you would advise Google to investigate related to consumer buyer behavior and the Google Self-Driving car.*

5)  With respect to question #4, how would you ensure reliability and validity? Make sure to review online unit 5 Lecture Notes before answering this question.