Review the Superbowl TV Ads from this past year (you can find several links on the internet by searching through Google). Select what you perceive to be the “best” ad and why. In your analysis, describe each ad in terms of its target market, type of segmentation used and positioning strategy and is the ad effective? Reference Chapter 9 concepts in this discussion. Further, be sure to cite properly using MLA format.
Book Reference: Marketing by Dhruv Grewal, Micheal Levy (7th Edition)