Objectives: To have students understand how the media plays a role in the agenda of the market.
Read the NY Times article titled “How Companies Learn Your Secrets” (February 16, 2012; available at http://www.nytimes.com/2012/02/19/magazine/shoppinghabits.html?pagewanted=6&_r=2&hp). Once you have read this article, watch the film, Consuming Kids: https://www.youtube.com/watch?v=tMaRsR7orTk
(This film is 1 hour long).
Once you read the article and watch the film, answer these questions in your journal prompt
- How have cultivation and agenda setting changed now that digital users make their interests available to media producers?
- How has big data changed our assumptions about the agenda? What might it mean that users cultivate their own messages?
- What current day examples do we see at play when thinking about cultivation theory and agenda-setting?