Choose an IT/IS technology company and analyse, discuss and present their technological innovation:
● The core business activity and the role of innovation in their value proposition.
● How innovation is making this business different than competitors?
● Research and development and its relationship with the organisation’s innovation. ● What factors affected the firm’s innovation success? Is their innovation a “sciencepush” or “demand-push”?
● What’s the firm’s innovation category? What type of innovation is proposed by the firm? Explain the innovation type from different aspects of innovation type.
● Study the firm’s technology S-Curve. What is the stage of this business on the SCurve?
● How successful the firm has been in utilising innovation in their own advantage?