How information gives you competitive advantage, ExxonMobil, Value Chain Analysis help

Use the company ExxonMobil and post a 4 paragraph response. Briefly describe the organization and the industry in which it is located. Explain the concept of value chain and its impact on business strategy. Next, explain how technology impacts a value chain. Apply Value Chain Analysis to identify strengths and weaknesses in areas of the value chain for the organization. Describe the linkages (relationships) between the areas, and explain the strategic significance of the organization’s value chain in terms of the larger value system.

Extend the conversation by identifying implications for practice or research, as well as for your own research agenda, where appropriate. Be sure to integrate one or two new related and engaging questions that will extend the discussion about your post in constructive ways. Try to think of a question(s) that will engage your peers in critical analysis and thinking about your organization.

Please address each area of the question in the 4 paragraphs. Your response must include APA citations and adhere to APA format.  Please use peer reviewed sources.  You may use the following link for Porter and Millar’s article “How Information Gives You Competitive Advantage”  particularly Exhibit 1 chart to guide your value chain analysis.

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