Hcs440 week2 health care historical trends and marketing impact


Write a 1,050- to 1,750-word paper in which you explain your position on national health care spending in the United States. Include information on the following:

  • Examine the historical trends      and impact of health care spending. 
    • How has the level of national       health care spending changed compared to the overall spending in the U.S.       economy?
    • Has the trend been overall       positive or concerning for the economy and consumers?
  • Examine what impact marketing      has on health care spending. 
    • What impact can the marketing       efforts of a facility have on the types of patients it attracts? What       impact does it have on the willingness of payers, such insurance       companies and Medicare/Medicaid, to cover the cost of the services?
    • How do health care facilities       spend on marketing efforts to differentiate themselves from competition       and to attract patients?
  • Provide a forecast of the      following: 
    • The future economic needs of       the health care system
    • Why these needs should be       addressed
    • How you envision these needs       will be financed