Consumers now spend as much time using their smartphones as they do watching TV, meaning marketers must meet customers where they are which is social media.
- Burger King
- Olive Garden
Pick one of these brands and identify two social media platforms that you think this business should be utilizing. Why should this business use the two platforms you chose? How do these selected platforms align with the current target market for that brand?
Using the same brand and social media sites you selected in bullet 1, pick one of the following strategies to reach your target market. How you will use this strategy with your business across the platforms you identified? Why have you chosen this marketing strategy for your sites? Why do you think it will be effective in turning your social media followers into customers?
- Inform (or)
- Educate (or)
- Engage (or)