Discussion board unit i marketing and research | DBA 8230 – Marketing Research and Competitive Strategy | Columbia Southern University

Please make sure that it is your own work and not copy and paste of off someone else work because the professor will check. Please watch out for spelling and grammar errors and read the study guide. Please use the APA Style Guide (version 7) format This is required. This is a DBA course and the work needs to be done on this level.

Book Reference:  Burns, A. C., & Bush, R. F. (2012). Basic marketing research (3rd ed.). Prentice Hall. https://online.vitalsource.com/#/books/9780133468977 


Step 1: Reply to this thread, introduce yourself, and discuss your area of research you’d like to explore later in the program.

Step 2: Create a new thread and discuss how marketing research can help support a company’s marketing strategy..