Choose an advertising slogan and explain the accompanying strategy. Post a link to a youtube video using the slogan. One of my favorites is Dos Equis and ‘The Most Interesting Man in the World.” Here is an example of a video, Stay thirsty my friends:
Explain how the market is segmented and describe the target market for your chosen company/slogan. Explain you the company is positioned versus the competition using the 4 P’s of price, promotion, place, and product.