Dess book ford | Economics homework help

 Each individual is asked to prepare a case analysis on FORD (found in our text C277). The expected length of this Case Analysis is 3 pages, 1-inch all-around margins, single-spaced and Times New Roman 12-point font.  Please see grading rubric in syllabus for more information. 

Rubric is below

 

Criteria, Ford Case Individual Rubrics

Ratings

Points

a. Question 1 – Internal and external analysis 

Description: The report provides both Internal (5) and external analyses (5). 

10.0 pts

Excellent

8.0 pts

Good

6.0 pts

OK

4.0 pts

Needs work

2.0 pts

Weak

0.0 pts

No marks

10 pts

b. Question 1 – Categorizes trends 

Description: The report categorizes internal  issues as weaknesses (2.5), and strengths (2.5); and categorizes external issues as opportunities (3) and threats (2).

10.0 pts

Excellent

8.0 pts

Good

6.0 pts

OK

4.0 pts

Needs work

2.0 pts

Weak

0.0 pts

No marks

10 pts

c. Question 1 – Provides a multi-functional analysis 

Description: In the analysis of the internal environments, the report includes issues regarding at least 3 different functional areas (6), the report includes the financial health of the organization (4). 

10.0 pts

Excellent

8.0 pts

Good

6.0 pts

OK

4.0 pts

Needs work

2.0 pts

Weak

0.0 pts

No marks

10 pts

d. Question 2 – Strategic action 1 

Description: The report recommends a strategic action to the CEO that combines a weakness/strength with an opportunity/threat (2). The report provides strong rationale for the merits of strategic action 1 (8). 

10.0 pts

Excellent

8.0 pts

Good

6.0 pts

OK

4.0 pts

Needs work

2.0 pts

Weak

0.0 pts

No marks

10 pts

e. Question 2 – Strategic action 2 

Description: The report recommends a strategic action to the CEO that combines a weakness/strength with an opportunity/threat (2). The report provides strong rationale for the merits of strategic action 1 (8).

10.0 pts

Excellent

8.0 pts

Good

6.0 pts

OK

4.0 pts

Needs work

2.0 pts

Weak

0.0 pts

No marks

10 pts

f. Question 2 – Strategic action 3 

Description: The report recommends a strategic action to the CEO that combines a weakness/strength with an opportunity/threat (2). The report provides strong rationale for the merits of strategic action 1 (8).

10.0 pts

Excellent

8.0 pts

Good

6.0 pts

OK

4.0 pts

Needs work

2.0 pts

Weak

0.0 pts

No marks

10 pts

g. Question 2 – Strategic action 4 

Description: The report recommends a strategic action to the CEO that combines a weakness/strength with an opportunity/threat (2). The report provides strong rationale for the merits of strategic action 1 (8).

10.0 pts

Excellent

8.0 pts

Good

6.0 pts

OK

4.0 pts

Needs work

2.0 pts

Weak

0.0 pts

No marks

10 pts

h. Question 2 – Strategic actions recommended are both at the Business-level and at the corporate level 

Description: The report recommends at least one  strategic action at the business-level (how to compete) (5) and at least one action at the corporate level (where to compete) (5). 

10.0 pts

Excellent

8.0 pts

Good

6.0 pts

OK

4.0 pts

Needs work

2.0 pts

Weak

0.0 pts

No marks

10 pts

i. Writing and Communication Skills – Message, Grammar and Spelling

Description: The report fully answers the questions using business core knowledge (5), is written in complete sentences (2), with appropriate English grammar (2) and spelling (1).

10.0 pts

Excellent

8.0 pts

Good

6.0 pts

OK

4.0 pts

Needs work

2.0 pts

Weak

0.0 pts

No marks

10 pts

j. Writing and Communication Skills – Format Guidelines

Description: The report followed the guidelines provided. It is single-spaced (1), 1-inch margins(1), 3 pages long (7), 12-point-times New Roman (1).

10.0 pts

Excellent

8.0 pts

Good

6.0 pts

OK

4.0 pts

Needs work

2.0 pts

Weak

0.0 pts

No marks

10 pts

Criteria, Apple Group Case Team Rubrics*

Ratings

Points

a. Question 1 – (Ch.1) Analysis of the strategic planning process

Description: The report appropriately utilizes a process theory to describe the strategic planning process at Apple. 

10.0 pts

Excellent

8.0 pts

Good

6.0 pts

OK

4.0 pts

Needs work

2.0 pts

Weak

0.0 pts

No marks

10 pts

b. Question 1 – (Ch.2) Analysis of external environment

Description: The report characterizes opportunities created by various elements of the firm’s general environment; it also characterizes opportunities observed via competitor profiling.

15.0 pts

Excellent

8.0 pts

Good

6.0 pts

OK

4.0 pts

Needs work

2.0 pts

Weak

0.0 pts

No marks

10 pts

c. Question 1 – (Ch.3) Analysis of internal environment

Description: The report includes an analysis of Apple’s strengths and weaknesses, and any resource combinations or capabilities that may have been relevant. 

15.0 pts

Excellent

8.0 pts

Good

6.0 pts

OK

4.0 pts

Needs work

2.0 pts

Weak

0.0 pts

No marks

10 pts

d. Question 1 – (Ch.4) HR strategy

Description: The report adequatelycharacterizes the firm’s HR strategy, including distinctive competences and interactions with other firm resources.

10.0 pts

Excellent

8.0 pts

Good

6.0 pts

OK

4.0 pts

Needs work

2.0 pts

Weak

0.0 pts

No marks

10 pts

e. Question 1 – (Ch.5) Business-level strategy

Description: The report adequately categorizes the business-level strategy of Apple and outlines how its value chain was utilized to create such a strategy.

15.0 pts

Excellent

8.0 pts

Good

6.0 pts

OK

4.0 pts

Needs work

2.0 pts

Weak

0.0 pts

No marks

10 pts

f. Question 1 – Corporate-level strategy

Description: The report accurately characterizes corporate-level strategies such as diversification, M&A, strategic alliances, vertical integration if they were deemed important to Apple’s success. 

15.0 pts

Excellent

8.0 pts

Good

6.0 pts

OK

4.0 pts

Needs work

2.0 pts

Weak

0.0 pts

No marks

10 pts

g. Writing and Communication Skills – Message, Grammar and Spelling

Description: The report has headings and subheadings to organize thoughts. It fully answers the questions using business core knowledge (5), is written in complete sentences (2), with appropriate English grammar (2) and spelling (1).

10.0 pts

Excellent

8.0 pts

Good

6.0 pts

OK

4.0 pts

Needs work

2.0 pts

Weak

0.0 pts

No marks

10 pts

h. Writing and Communication Skills – Format Guidelines

Description: The report followed the guidelines provided. It is double-spaced (1), 1-inch margins(1), 6-10 pages long (7), 12-point-times New Roman (1).

10.0 pts

Excellent

8.0 pts

Good

6.0 pts

OK

4.0 pts

Needs work

2.0 pts

Weak

0.0 pts

No marks

10 pts