Analyze a recent purchase you made of a durable good (durable goods are goods that don’t wear out quickly or those that have a lifespan of more than three years – computers, cars, mobile phones, kitchen appliances, etc.)
Write a 1,050- to 1,400-word paper in which you review the steps that you took in making this purchasing decision.
Base your review on the following six steps in the consumer decision process:
- Problem recognition
- Information search
- Alternative evaluation
Answer the following questions in your paper:
- How many of these stages did you go through?
- Which stage(s) in the purchasing process was/were most important to you?
- If you skipped certain stages, what marketing or previous experience influenced you to skip this stage?
- What could the selling organization have done more effectively from a marketing standpoint to help you move through these stages?
Format your paper consistent with APA guidelines.