Consumer Buying Process, business and finance homework help
Whenever you make a purchase, you go through a series of decision making steps. Sometimes this process is so automatic that you may not realize your mind is going through the steps. Your text outlines the 5 steps to the Consumer Buying Process, and, for this assignment, you will be relating those steps to one of your own purchase experiences.
Choose a product that you have purchased.
Take us through the 5 steps of the Consumer Buying Process as you went through them making your purchase decision. Describe in detail what happened at each stage.
How did your progress through these steps influence your decision to purchase the product? Describe your reasons for deciding to make the purchase. What was your thought process?
Which stage of the adoption curve would best describe you at the time of this purchase? Explain.
Your paper should be 1-2 pages in length, and it should include a cover page in correct APA format.
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