Chapter 13: discussion | Marketing homework help

 IMPORTANT – Each student post minimum of 200 words,  citing at least two outside sources (References in MLA/APA) by Thursday eve. See Discussion Rubrics for more details.  

The product you’re selling is Beatport.

 Question: Tell us about the competitors you face in your marketing plan. 3 Specific Requirements as follows:

Major Local Competitor

  1. Names
  2. Description (including estimated market share)
  3. Strengths
  4. Weaknesses
  5. How will we compete? i.e. will we have better product performance, higher product quality, lower price, stronger marketing message, better “place” (better distribution), stronger brand, better after-sales-support?

Major International Competitor

  1. Names
  2. Description (including estimated market share)
  3. Strengths
  4. Weaknesses
  5. How will we compete? i.e. will we have better product performance, higher product quality, lower price, stronger marketing message, better “place” (better distribution), stronger brand, better after-sales-support?

How will Country of Origin Effect (COE) impact your sales?