Branding discussion

Branding is a key element of marketing strategy.  A brand, when correctly implemented, is an implied promise.  Why do people prefer a Lexus to a Ford?  Because the implied promise or expectation of receiving a higher quality vehicle.

Choose a branded product (not the same as your term paper topic), describe the brand and explain the implied promise.  What is the history of the brand?  How does the brand protect against the competition?  What must the organization do to keep the brand strong?  

As always, write a minimum of 250 words using your best APA fomat. Two sources are required with your initial post.

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