Annual performance report | Marketing homework help


For your created Airline’s (Golden Wings) Annual Performance Report write a 4-page paper double-spaced (not including the title or reference pages)  addressing the company description, mission and goals, core competencies, and situation analysis. Use the attached document which highlights this company’s bill of rights, income statement, and balance sheet to develop this paper.   

Your paper should be written in the current APA format using in-text citations and include a reference page at the end.


The company description summarizes the history of your Airline —how it was founded and by whom, what its services are, and why they are unique. It begins to “sell” the reader on the history and growth possibilities for your Airline.


It is important to state a firm’s mission and goals, including financial and nonfinancial goals. 


This section reminds employees as well as those outside the company (such as potential lenders) exactly what your Airline does so well and how it plans to achieve a sustainable competitive advantage over rivals. 


The situation analysis provides an outline of the marketing environment. A SWOT analysis helps marketers and others identify clearly a firm’s strengths, weaknesses, opportunities, and threats.