Digital & Social Media Strategies Presentation [due Mon]
- Many digital and social media sites are widely used in marketing strategies.
Prepare a 10- to 15-slide presentation with detailed speaker’s notes and visuals elements.
Complete the following in your presentation:
- Identify a company that could benefit from better use of social media. Please use company (Cracker Barrel)
- Analyze at least 10 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company. 10 have already been chosen (Facebook, Twitter, Youtube, Instagram, Pinterest, Google+ Search, In-app Adverts, Email Marketing, Website Banners, Podcast Sponsors)
- Design an online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on your analysis.
- Determine key performance indicators to measure the success of the online strategy.
- Format your citations according to APA guidelines.